Omni Demand Generation Analyst (f/m/d)

Umzugsunterstützung durch das Unternehmen innerhalb des Landes
Job-Nummer# 174806 - Hamburg, Hamburg, Deutschland

Über uns

Colgate-Palmolive Company ist ein globales Konsumgüterunternehmen, das in über 200 Ländern tätig ist und sich auf Mundpflege, Körperpflege, Haushaltspflege, Hautpflege und Tiernahrung spezialisiert hat. Unseren Produkten genießen in mehr Haushalten das Vertrauen als jede andere Marke auf der Welt, was uns zu einem festen Begriff macht!

Werden Sie Teil von Colgate-Palmolive Company, einem fürsorglichen, innovativen Wachstumsunternehmen, das eine neue Vorstellung einer gesünderen Zukunft für Menschen, ihre Haustiere und unseren Planeten entwirft. Geleitet von unseren Grundwerten – Fürsorglichkeit, Inklusion und Courage – fördern wir eine Kultur, die unsere Mitarbeiter inspiriert, gemeinsame Ziele zu erreichen. Lassen Sie uns gemeinsam eine strahlende, gesündere Zukunft für alle schaffen.

The Omni Demand Generation (ODG) Analyst is the key driver of data-driven insights and measurement for our demand generation model. This role is responsible for establishing one unified view of performance connecting our cross-functional Omni KPIs to inform the fluid optimization and reallocation of budgets and resources across all commercial levers.

This is a highly analytical role, focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth. The ODG Analytics Manager works closely with the Commercial Country teams to ensure all activities are measured and optimized based on performance data. By leveraging modern data visualization and cross-commercial analytics, this role ensures our omnichannel strategies successfully win the omni-shopper.

The position reports into the ODG Marketing Director of the North Europe Hub.

 

Responsibilities include the following but not limited to:

• Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy. Ensure analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers. 

• Competitive Intelligence & RGM Support : Regularly monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned. Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalization analytics.

• Shopper Marketing Measurement: Measure the performance of Shopper strategies and materials to drive demand. Analyze the effectiveness of localization and deployment of omnichannel Point of Purchase (POP) assets.

• Insights Generation: Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.

• Content Performance Analysis: Monitor and evaluate the performance of the localized content strategy rooted in the BEP, ensuring local and cultural overlays are contributing to marketing objectives.

• Performance Management: Own the analytics discipline for monthly reviews (MoDi), through performance dashboards and deep-dive analysis, focusing on ODG KPIs and ROI.

• Data & Tool Proficiency: Act as the cluster expert on ODG data sources and AI-enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.

 

Skills and Competencies:

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.

• Data Modeling & Visualization: Demonstrated ability to design, implement, and maintain advanced analytical models and data visualizations (dashboards) for senior leadership.

• Omnichannel & Commercial Acumen: Deep understanding of commercial levers like pricing, promotions, and distribution, coupled with a strong knowledge of eCommerce, retail environments, and the omni-shopper journey.

• Analytics Translation & Proficiency: Expert ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground. Ability to articulate complex technical data concepts to non-technical commercial audiences in a clear and compelling manner.

• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences.

 

Required Qualifications:

• Bachelor's degree in Business, Marketing, Data Science, Statistics, or related quantitative field

• 3+ years of experience in Data Analytics, Business Intelligence, Sales, or related quantitative role, ideally in matrixed organizations

• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets

• High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).

• Strong understanding of the Consumer Journey Methodology and the ability to measure its impact

• Strong collaboration skills and project management capabilities

• Excellent oral and written communication skills with the ability to tell a story with data

• Fluency in English (written and oral)

 

Preferred Qualifications:

• Prior experience in Data Analytics/Business Intelligence, Marketing or Customer Development

• Pet Nutrition or related industry experience

• Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI)

• Experience with and understanding of the Profession as a recommendation and selling channel

• Strong tech-fluency and experience using AI-powered tools

• Able to communicate in one of the Hub languages

Unser Engagement für Inklusion
Unser Weg beginnt mit unseren Menschen – wir fördern Talente mit vielfältigen Hintergründen und Perspektiven, um unseren Kunden weltweit bestmöglich zu unterstützen und ein inklusives Umfeld zu schaffen, in dem sich jeder als Teil einer Gemeinschaft fühlt. Wir setzen uns dafür ein, dass jede Person ihr authentisches Selbst sein kann, respektvoll behandelt wird und von der Führungsebene dazu befähigt wird, einen bedeutungsvollen Beitrag zu unserem Unternehmen zu leisten.

Chancengleichheit
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