Revenue Growth Manager Germany (f/m/d)

YOUR OPPORTUNITY

YOUR OPPORTUNITY

The RGM Manager is a proactive, influential leader who combines strong commercial acumen with an entrepreneurial mindset. They take ownership of growth opportunities, challenge the status quo, and translate insight into decisive action, operating comfortably in ambiguity while balancing strategic thinking with hands-on execution. As an integral member of the regional RGM community, they are accountable for creating value and financial impact for Bacardi by building and embedding best-in-class Revenue Growth Management capabilities. This includes driving sustainable GP per case growth through effective pricing strategy, mix optimisation, and trade and promotional investment optimisation to set, get and keep price.

The RGM Manager will work closely with Channel Directors and the Business Unit Director, acting as a trusted commercial partner to senior stakeholders. The role requires strong business stakeholder management skills to influence decision-making, align revenue growth initiatives with channel and business objectives, and drive cross-functional collaboration in support of sustainable, profitable growth.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Key objectives:

• Implement strategic value drivers to support sustainable revenue growth in Germany by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.

• Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.

• Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.

• Drive a strong FY27 focus on promotional effectiveness and mix optimisation.

• Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.

• Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing.

• Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.

• Ensure European pricing strategies remain aligned with global guardrails and Value Committee targets.

• Own inter-company, inter-channel and inter-customer net price defensibility.

• Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year.

• Act as a trusted RGM advisor to Brand and Commercial teams, challenging constructively to enable effective commercialisation of category strategies and initiatives.

• Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case.

• Identify brand-level opportunities to ensure sustainable profitability for both customers and Bacardi.

• Drive standardisation and simplification of RGM ways of working across Germany, transitioning to a single, aligned European operating model.

• Apply RGM frameworks and capabilities to manage and enhance profitability by channel and customer, enabling Customer Marketing and Commercial teams to allocate resources more effectively.

Develop talent and capability

• Together with Commercial Development, regional and global team, support embedding the RGM capabilities to build the organisation’s capacity to deliver year on year value growth

• Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.

• Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.

• Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working

• Ensure implementation of learning and development plans and sustained learning

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing,

• Strong Commercial skills gained through hands on Commercial roles

• Experience in roles related to understanding customer and channel dynamics

• Experience in strategy roles in FMCG

• Strong influencing and presentation skills gained through hands on experience

• German office policy: 3 days a week in the office

• Proficiency in English and German

The following experiences are preferred:

• Sales or finance experience

• Local market experience

• Experience in the Spirits and/or overall beverage Industry is a distinct advantage

• Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected, as a senior leader to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example and Develop and Inspire Talent.

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.