B2B Marketing Manager HYROX365 (d/w/m)

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.

As our B2B Marketing Manager HYROX365 (d/w/m), you will own the content strategy and execution that drives affiliation and Academy sales across the HYROX365 partner journey. You are both the strategist and the executor – you build the plan, own the channels, and produce the content yourself.
This is an ideal role for a curious, media-savvy professional who understands the B2B SaaS landscape and is passionate about the fitness industry

KEY RESPONSIBILITIES

• Strategy & Channel Ownership: Develop and own the content strategy across LinkedIn, Instagram, and our partner newsletter, maintaining a calendar aligned with conversion goals.
• Content Production: Produce high-quality case studies, success stories, and long-form guides. You conduct interviews with industry figures and transform Academy content into high-converting video snippets.
• Product Marketing: Own the content side of product marketing for the HYROX Performance Hub and Academy, translating technical updates into clear value propositions for coaches and operators.
• Sales & PR Collaboration: Work closely with the Sales team to support the pipeline and collaborate with our PR agency to align editorial output with broader communication strategies.
• Analytics & Reporting: Set up and own a performance reporting framework to track engagement and conversion contribution, making data-informed decisions on content investment.
• Educational Content: Script and structure webinars and educational formats that help partners understand the HYROX365 model and commercial opportunities.

YOUR PROFILE

• Experience: 3–5 years in B2B content marketing, ideally within a SaaS or subscription-based environment.
• Seniority: You operate at a Manager to Senior Manager level.
• Technical Skills: Proven ability to own end-to-end content strategies and fluency in LinkedIn/Instagram as distinct B2B channels.
• Industry Knowledge: A deep understanding of (or a strong desire to learn) the fitness industry, gym operator challenges, and how HYROX provides solutions.
• Communication: Excellent written English with a confident editorial voice (C-Level/Fluent). German is a plus.
• Mindset: Curious, inquisitive, and up-to-date with industry trends. You are a skilled interviewer who can find the story worth telling.
• Collaboration: Comfortable working in a "hands-on" capacity.
• Location: Based in Hamburg or London .
• Language: English (C-Level); additional languages are a plus.

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
• A motivated, international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible, trust-based working hours.
• A modern office in a top location – right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.
• Employee discounts in our HYROX stores.

INTERESTED?

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.