Expansion Lead France

YOU & AHEAD

Are you passionate about building new markets from scratch, owning revenue, and driving international growth? As our Expansion Lead France, you will be the founder of the French market–launching ahead in France, building traction, and scaling growth across digital channels. You will have full ownership of the French business, from go-to-market strategy to revenue performance, from influencer activation to long-term growth plans. Working closely with our Hamburg HQ and central marketing teams, you’ll play a key role in making France one of ahead’s strongest European markets.
We’re looking for a talented and entrepreneurial operator who combines strategic thinking with hands-on execution. You will build and scale ahead’s presence in France from first launch to sustainable growth. Join us and be part of our European growth journey!

YOUR TASKS

• Lead France Market Launch: Own the strategy and execution for ahead’s French market, from initial launch to scalable growth, driving all DTC activities across paid and influencer channels
• Influencer & Ambassador Growth Engine: Build, manage and grow local influencers, creators, partners, and ambassadors to drive authentic traction and profitable customer acquisition for ahead France
• Performance Marketing & Acquisition Scaling: Collaborate with internal teams to run and optimise paid social, CRM, CRO, and landing page campaigns, while adapting hooks and creative angles to French consumer behaviour
• Market Research & Local Adaptation: Ensure all messaging, campaigns, content, promotions, and brand positioning resonate with French consumers
• Cross-functional Collaboration: Be the main point of truth for France and partner with brand, ops, logistics, CX, and product teams to align execution and drive efficiency
• Performance Analysis & KPI Ownership: Monitor acquisition, retention, and key metrics (CAC, CLV, ROAS, CM3), iterate quickly, and report progress and learnings to founders and leadership
• Partnership & Channel Development: Explore collaborations, partnership initiatives, and retail pilots to expand ahead’s French market footprint and revenue reach

YOUR SKILLS

• Entrepreneurial & Founder Mindset: Hands-on, action-oriented, resourceful, and proactive, with the ability to execute quickly, adapt fast, own decisions, and get things done independently
• Commercial & Data-Savvy: Strong analytical skills and comfortable tracking and optimizing key business and marketing metrics
• Performance & Influencer Marketing: Proven experience running paid social, influencer, and CRM campaigns to drive measurable growth
• Market-Building Experience: 3+ years launching or scaling DTC, ecommerce, or consumer brands in France, ideally with revenue and channel ownership
• Project & Operational Leadership: Able to coordinate multiple workstreams, launch campaigns fast, and structure execution efficiently
• Cultural & Communication Fluency: Native-level French, fluent English, with deep understanding of French consumer behavior and digital culture
• Industry Background: Experience in DTC consumer goods, lifestyle brands, food tech, or social-first startups
• Location: Based in France or Germany and able to collaborate closely with internal teams

AND WHY AHEAD?

Working at ahead is more than just a job - it’s your opportunity to develop as a professional and as a person, while shaping the future of snacking. Our mission is to make low sugar the new standard, and we pour that ambition into every product we create. You’ll become part of a team where international talent, startup drive, real impact, and true ownership come together.

• Hypergrowth Environment: If you're looking for greenfield, creative freedom, and real impact, you're in the right place. We're a team that is scaling fast - with purpose

• Great Workspace: Flexibility to work remotely from France, our Berlin office, or a central office in the heart of Hamburg near the Alster. Enjoy top equipment (MacBook), snacks, drinks, plenty of ahead products - and yes, a ping-pong table. We’re also pet-friendly, so you can always bring your furry friend along

• Amazing Team: Young, international, ambitious - inspiring colleagues who collaborate, support each other, and genuinely enjoy working together

• Career Growth: Develop through cross-functional projects, structured feedback cycles, and a steep learning curve in a dynamic, high growth environment. We offer a fair, attractive salary with role-dependent bonus opportunities

• Great Benefits: Fuel yourself with ahead snacks, drinks, and merch - we’ve got you covered. On top: a €50 monthly allowance to spend as you like - Urban Sports Club, mobility options, or vouchers from your favorite brands (IKEA, MediaMarkt, Lego and more)

• Vacation Days: Enjoy 28 vacation days plus two extra days off on December 24 (Christmas Eve) and December 31 (New Year’s Eve)

• Events & Offsites: Regular after-work hangouts and legendary annual team offsites you won’t forget

For this role, you can choose to work from our office in Hamburg or Berlin, or fully remotely from anywhere in France. If this resonates with you, you can dive into the next steps as outlined below!

YOUR NEXT STEPS WITH US

Let’s get started! Here’s what the application process looks like: Send us your resume and a few reasons why you want to be a part of ahead.

1. We will get back to you as soon as possible to schedule an interview.
2. After our initial meeting, you’ll work on a case study to give you a sense of the tasks you’ll be handling.
3. Meet our team and the founders, Johannes and Philip, during the interview process and case study presentation.
4. If both sides are happy, you can start as soon as possible!

CONTACT US!

Do you have any questions? Contact us here: [email protected]

Disclaimer

ahead GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

About us

At ahead, we’re building the snack brand for a new generation – one that loves chocolate, cookies & gummies, but doesn’t love what sugar does to their bodies.
We use cutting-edge food tech to reinvent childhood favorites: no added sugar, no empty carbs – just full taste, better ingredients, and zero compromise.
The result? Everyday indulgence that actually fits your lifestyle.
Let’s make low-sugar the new normal. And fun again.
We’re growing fast, expanding across Europe, and looking for smart, driven, curious minds to join us.
If you’re ready to change how millions of people snack – for good – we’d love to meet you.