Project Manager (w/m/d) - Market Strategy and Understanding

Ipsos
Hamburg
Job Description

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets.

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

We are looking for a senior Project Manager/Operational Lead (f/m/d) for our MSU-Team with offices in Hamburg, Nuremberg and Munich as soon as possible. We offer hybrid working.

For this key position we are looking for an experienced operationally minded project manager for a global quantitative Consumer Tracking Program in the Nicotine Products market. This role is central in the global coordination of this program which is run in 85 markets working across various research providers (Ipsos, but also other agencies) and methodologies. The position reports directly into the Client Program Lead. Ipsos is looking for an organised, methodological and confident personality to lead the global coordination and alignment of research inputs liaising with the client, central Ipsos operational teams and local stakeholder teams.

Superior communication and leadership skills as well as an in-depth understanding of operational practices in large tracking programs are essential.

Your role

  • You independently plan and manage projects and workstreams, acting as the central contact for internal and external partners.
  • You will provide research and operational support to local markets, ensuring governance on global materials to seamlessly provide global deliverables to the client.
  • You own the research inputs and manage the execution and quality of the outputs
  • You prepare project updates through situation analyses, project plans, and well-founded concepts.
  • You collaborate effectively with cross-country and cross-functional teams and coordinate suppliers as well as internal teams.
  • You ensure quality, efficiency, and adherence to deadlines throughout project execution.
  • You are responsible for processing, interpreting, and quality-checking research results.
  • You lead meetings with the client and internal stakeholders to update them on the project progress as well as present study results convincingly to our clients
  • You ensure compliance with internal standards, ISO guidelines, and industry regulations.
  • You maintain close and collaborative relationships with our clients.
  • You work closely with interdisciplinary teams and contribute to the development of processes and methodologies.
Your profile

  • You have several years of experience in international project management of market research studies, ideally in marketing, market, or brand research.
  • You have strong operational skills, especially in data processing and data formats.
  • You have experience in managing large, complex programs.
  • You are very data minded and have a good understanding of data structures. Experience in data processing and data visualization platforms is a plus.
  • Experience in the Nicotine Product market is a plus
  • You have strong analytical skills and a well-developed strategic understanding.
  • You are skilled in communication, client orientation, and confident in presenting.
  • You work in a structured, independent manner with a high standard of quality.
  • You are fluent in English. German or other languages spoken are a plus.
  • You enjoy working across teams, internal as well as external stakeholders, show initiative, and navigate confidently in an international environment.
What we offer

At Ipsos, you can expect an international and innovative working environment. We serve renowned clients across almost all major industries and work on exciting projects worldwide! You can look forward to:
  • Hybrid work
  • Flexible working hours
  • Workation in European countries
  • Ipsos Corporate Benefits
  • Subsidy for the Germany public transport ticket (Deutschlandticket)
  • Job rotation opportunities
  • Development & learning culture
  • International collaboration
  • Events & local community
  • Diversity & inclusion initiatives
  • Corporate social responsibility programs
  • Modern workplace
Interested? Apply now!

We look forward to receiving your application (CV, certificates, and a short cover letter) including your earliest possible start date and salary expectations.

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About the Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).
Veröffentlicht am 2026-02-08

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