Data Analyst - Product (m/f/d) - fixed-term contract for 12 months

We are Whow Games – and YOU can be a part of it!
We are a team of over 50 people from diverse nations. Passionate gamers, experienced game developers, and marketing professionals who are dedicated to planning, developing, publishing, and selling entertaining products. We love what we do – and that's what makes us successful!
As a new member of the team at our headquarters in Hamburg, you'll work and grow every day on the most amazing products and gaming experiences. Become part of this fantastic team, work with the latest hardware, enjoy numerous collaboration benefits, and join us on the Whow journey.
Transform data into strategies that drive product growth at the intersection of analytics engineering and advanced analytics. Influence engagement, retention, and monetization results as a trusted partner of the product team and play a key role in scaling features and experiences in new and competitive markets. Optimize product development priorities and drive user engagement growth across all platforms while building a deep understanding of feature performance, engagement patterns, and player lifetime value development.

Responsibilities

• Develop and improve measurement frameworks (e.g., feature adoption, engagement scoring, incrementality tests, user health metrics) and apply advanced statistical methods to guide roadmap prioritization, feature mix, and retention strategies.
• Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on product performance (DAU/MAU, feature adoption rates, retention curves, engagement depth, monetization funnels).
• Analyze product performance across platforms and develop predictive engagement models for hybrid monetization (IAP + Ad Revenue). Be responsible for optimizing the conversion funnel and monetization event tracking.
• Design and conduct A/B tests for feature launches, UI/UX variations, onboarding flows and monetization mechanics to optimize the entire user journey.
• Conduct user segmentation, behavioral cohort analysis and user journey mapping to identify potential in engagement, retention and monetization.
• Work closely with Data and Product Engineering to ensure data quality between product analytics tools, BI stack and backend event systems.
• Communicate insights clearly and persuasively to influence senior leadership and drive data-driven decisions regarding the product roadmap and feature prioritization.

Qualifications
Required:

• At least 2 years of experience in product analytics and data modeling (B2C product experience preferred)
• Excellent knowledge of SQL and Python for data manipulation, statistical analysis and predictive modeling (e.g. churn prediction, LTV forecasting)
• Practical experience with dbt and Tableau (or comparable BI tools)
• Expertise in statistical modeling and machine learning (regression, Bayesian methods, causal inference, experimentation design) with application to product use cases
• In-depth understanding of product metrics frameworks, funnel analysis, and A/B testing in digital products and in-app experiences.
• Proven ability to translate complex data into actionable insights that influence senior stakeholders
• Proactive, results-oriented work style with responsibility for analyses from the pipeline to business impact
• Fluent English skills

Preferred:

• 5+ years of experience as a product analyst in the B2C or gaming sector
• Bachelor's degree in computer science, statistics, or a quantitative subject
• Experience with product analytics tools such as Amplitude, Mixpanel, Firebase Analytics, and event tracking architecture
• Experience with feature flagging platforms (LaunchDarkly, Optimizely) and experimentation frameworks
• Experience in a gaming or product company with large-scale analytics across multiple platforms (mobile, web, console)
• Practical experience with AI tools (Claude Code, Cursor, LangChain, n8n)

Benefits

• You benefit from a professional team of colleagues with many years of experience in the industry.
• A dynamic environment with flat hierarchies and quick decisions, offering plenty of scope for your own ideas.
• Flexible working hours and the option to work remotely (attendance in the office 2 days a week is expected)
• Regular company events
• Fruit, drinks and meal allowances
• Subsidy for the Germany Ticket
• Membership with Wellpass possible

Would you like to join us on the path to success?
Then we look forward to receiving your application!