Marketing Manager (m/f/d)

As Marketing Manager (m/f/d) Germany at BSM Cruise, you will play a key role in BSM Cruise’s delivery of marketing services for our client Ambassador Kreuzfahrten.

The Marketing Manager is responsible for supporting our client in the operational delivery of the German market launch and subsequent seasonal marketing activities. You will translate marketing strategy, objectives and priorities into coordinated, timely and budget-conscious execution across channels, events and partners, while ensuring effective collaboration between Germany and the UK.

Key Responsibilities

• Own and maintain operational launch and marketing plans, including milestones, dependencies and timelines.

• Coordinate stakeholders across Germany and the UK to support the timely and high-quality delivery of agreed activities.

• Identify operational risks, bottlenecks and dependencies and propose practical solutions.

• Plan and deliver trade shows, industry events and customer events, including stand planning, supplier coordination, scheduling, logistics and lead follow-up.

• Implement campaigns across print, television, digital, social media, newsletters and website channels.

• Localise marketing materials in line with brand guidelines and ensure the quality of German-language content.

• Coordinate the delivery of content, assets and materials for the German website, CRM activities and email campaigns.

• Brief, coordinate and quality-check the work of freelancers, agencies and service providers.

• Ensure that German-language, approval and legal requirements are reflected in marketing activities.

• Support consistent marketing execution across trade, direct-sales and customer-facing channels.

• Track marketing budgets, coordinate purchase orders and invoices, and monitor expenditure against plans.

• Report on leads, registrations, booking development and implementation status.

• Evaluate marketing activities and prepare clear results and recommendations.

• Deliver seasonal sales activities, including season openings, waiting lists and campaigns.

• Establish repeatable processes and continuously improve workflows and templates to increase efficiency and execution quality.

Qualifications & Experience

• Completed degree or comparable vocational qualification.

• At least five years of experience in operational marketing, project management or event management within tourism, entertainment or a related experience-led industry.

• Experience managing agencies, freelancers and service providers.

• Experience planning and delivering trade shows or major events.

• Experience with a market, brand or product launch is an advantage.

• Experience with travel agency or trade distribution channels, an international head-office environment or the 50+ target group is an advantage.

Skills & Competencies

• Strong project management capability and confident use of common project management tools.

• Ability to manage multiple projects, set clear priorities and deliver reliably under time pressure.

• Excellent German-language skills, including copywriting, editing and proofreading.

• Fluent written and spoken English.

• Practical knowledge of GDPR requirements in marketing, particularly consent management for contacts generated through trade shows and events.

• Strong stakeholder management and communication skills in an international working environment.

• Structured, independent and solution-oriented approach.

• High level of ownership and attention to quality.

• Commercial awareness in budget tracking, supplier coordination and performance reporting.

• Flexibility to work occasional evenings and weekends in connection with trade shows and events.

Why You Should Join Us!

You may choose up to three benefits from our benefits-catalogue:

• Contribution to our Canteen

• Free Ticket for the local public transport

• Contribution to Internet Fee

• Bike Leasing (JobRad)

• Childcare (KITA contribution)

• Language Courses

• Fitness Contribution

• Urban Sports Club Membership

In addition, you will benefit from:

• Flexible working hours and the option to work from home

• Annual leave days: 28

• Open-door-policy and flat hierarchies

• A beautiful office in the heart of Hamburg