VP of Marketing (f/m/d)

adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.

Where Adtech Innovation Becomes a Story Worth Telling

The Marketing team hosts the storytellers of adjoe's innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe's vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

Your Mission & Who We Are Looking For:

• 10+ years in B2B SaaS or AdTech marketing, with global team leadership experience. You've led marketing teams of 20+ people including managing other managers and remote teams, and have operated in high-growth environments where strategies shift as the business scales. You understand long sales cycles and technical products — at adjoe, that means marketing to both advertisers and publishers across a complex, fast-moving adtech landscape.

• Owns the global marketing strategy end-to-end. You align PR, Content, Design, Events, and Demand Gen into a coherent global strategy tied directly to company revenue targets. You manage the global marketing budget, allocate resources across regions and channels, and build the systems and playbooks that allow a marketing department to operate efficiently at scale.

• Drives GTM and product marketing. You oversee Product Marketing to develop value propositions, sales enablement tools, and competitive intelligence for adjoe's full product suite — ensuring the product roadmap stays aligned with market demand through close collaboration with Product and Business teams.

• Lead generation and pipeline ownership. You manage the strategy for lead generation and pipeline growth, ensuring a consistent flow of MQLs for global sales teams across regions.

• Brand and market presence at a global level. You own adjoe's global brand identity through PR, thought leadership, and industry events — while leading regional teams to maintain brand consistency and supporting localized execution in key markets.

• Communicates complex information clearly, at every level. You present to internal stakeholders and at industry events with confidence, balancing high-level strategic vision with the practical details of campaign and event execution.

• Proficient in modern MarTech. You work confidently with tools like Salesforce, HubSpot/Marketo, LinkedIn Campaign Manager , and analytics platforms to measure, optimize, and scale marketing performance.

We welcome applications from talent worldwide and provide relocation support to Hamburg, Germany for those ready to join our team.

What’s in It for You?

At adjoe, you’re not here to just close JIRA tickets, you’re helping build the infrastructure behind one of the most impactful platforms in adtech. The systems you work on will reach hundreds of millions of users and power billions of decisions every day.

• Go Big. Own projects with impact on 770M users and push adtech boundaries.

• Move Fast. Ship solutions multiple times a day, learn from results, and keep momentum.

• Be Direct. Solve problems openly and collaborate across teams.

• Thrive Together. Grow with a diverse, global team of people from over 40 different countries that learn from each other.

• Have Fun. Celebrate wins, enjoy daily victories, and bring your energy.

We welcome applications from people who will contribute to the diversity of our company.