ODG Activation Manager (f/m/d)

No Relocation Assistance Offered
Job Number #174664 - Hamburg, Hamburg, Germany

 

Entry salary range: 78200 euros – 96600 euros gross per year.

The salary range is determined by the position’s classification within the company’s compensation system. To this end, the requirements of the position are objectively evaluated, particularly the necessary skills, workload, responsibilities, and working conditions.

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Omni Demand Generation (ODG) Activation Manager is a key driver of local DACH market execution for our demand generation model and is responsible for bringing the Brand Experience Plan (BEP) to life in-market, leveraging the strategic guidance from the Omni Demand Generation Marketing Organization. This is a customer-facing role, focused on engaging with key trade partners and customers to ensure optimal activation success. The ODG Activation Manager works closely with the Commercial Country teams to ensure flawless execution of the synchronized commercial calendar.

The position reports into the Customer Development Lead and dotted line to the Cluster ODG / Marketing Director.

Responsibilities include the following but not limited to:

• Brand Experience (BEP) Implementation: Lead the in-market activation for DACH and optimization of Brand Experiences to drive brand purchase and advocacy, leveraging the strategic guidance provided by the ODG Marketing Team. Ensure activation plans are deeply rooted and informed by "Moments that Matter" in the pet parent journey to drive demand

• Commercial Excellence: Ensure our 7 P activation plans align to Brand Strategy including pricing implementation, prioritization of distribution opportunities, and digital shelf accuracy

• Integrated Commercial Calendar Implementation: Flawlessly execute the synchronized commercial calendar that aligns brand activities with commercial execution

• Shopper Marketing Activation: Execute Omni Shopper strategies and materials to drive consideration, purchase and loyalty. Manage the localization and deployment of omnichannel Point of Purchase (POP) assets

• Local Insights Application: Apply actionable insights derived from competitive landscape and category developments to optimize local execution and drive measurable growth

• Performance Management: Plays an active role in the monthly discipline through brand performance reviews and MoDi (Monthly Discipline) analytics, focusing on execution KPIs

• Commercial Capability & External Engagement: Act as a customer-facing representative to deliver 7P strategies, manage the rollout of detailing and customer materials, and ensure effective training for sales teams on in-market programs

Required Qualifications:

• Bachelor's degree in Business, Marketing, Customer Development or related field

• 5+years of commercial (sales or marketing) experience ideally in matrixed organizations

• Proven critical thinking and advanced problem-solving capabilities including ability to uncover measurable insights from large datasets

• Demonstrated ability to create and implement strong plans for business growth

• Strong understanding of the Consumer Journey Methodology

• Strong collaboration skills and project management capabilities

• Excellent oral and written communication skills

• Fluency in German and English (written and oral)

Skills and Competencies:

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.

• External Stakeholder Engagement : Demonstrated ability to effectively engage, influence, and negotiate with key external customers and trade partners

• Omnichannel Oriented: Understanding of the Shopper journey & ‘Moments that Matter’ across the vet, Brick & Mortar and eCommerce channels

• Analytical Proficiency: Ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground

• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, and Customer Development as well as Subject Matter Experts to deliver unified brand experiences

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid