Sales Development Representative - DACH

Allow us to introduce ourselves

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote-first), 2600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement?

Here at Appinio, we value transparency in our recruitment process , and we've created a blog to share what to expect during each step of our journey together:

Your mission as a Sales Development Representative

We are looking for a Sales Development Representative to to serve as the critical bridge between Marketing and Sales. In this role, you will focus on the top of the sales funnel by building outbound pipelines, managing inbound channels, and qualifying leads through initial discovery calls.

What you’ll be doing

• You serve the critical bridge between marketing and sales, focusing entirely on the top of the sales funnel
• Proactively build a high-quality outbound pipeline, identifying and approaching new prospects within your target market and contact prospects
• Filtering and contacting leads who have interacted with marketing content, the platform or masterclasses. Following up on event registrations. Managing the lead funnel
• Management of our inbound channels
• Conducting initial discovery calls to identify the potential client’s issues, their market research requirements and budget, as well as their organisational structure.
• CRM management: Document all interactions and track data clearly within our HubSpot environment.

You will thrive in this role if

• You have 2+ years of experience as a SDR, BDR or similar in B2B sales, ideally within the Market Research industry, and understand how to translate insights into value
• You’re a hungry, proactive hunter who enjoys taking ownership of your pipeline and driving results
• You have a consultative, empathetic mindset, skilled at understanding client needs and building meaningful relationships
• You’re organised, analytical, and data-driven, using structure and insights to guide decisions and improve performance
• You have a creative, can-do attitude and are able to think outside the box
• You’re naturally curious, coachable, and eager to learn, always looking to grow your commercial skills
• You thrive in a collaborative, international environment, contributing to shared goals and an open feedback culture
• You are fluent in both German and English (written and spoken)
• You are based in Germany, Ideally Hamburg

What’s in it for you?

• Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and your own MacBook
• If you are located in Hamburg or Berlin, you'll get a Deutschland ticket or access to a mobility budget with the NAVIT app to get you to and from the office space
• Subsidised Urban Sports Club or ClassPass membership based on location
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces

Additional role details

• This role will report directly to our Head of Sales

Our interview process

1. Screening Call with a Talent Acquisition Partner
2. Hiring Manager Interview
3. Case Study Interview
4. Offer

Kind reminder: Please ensure that your application is submitted in English.

This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.

Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

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