Duales Studium B.A. in Betriebswirtschaftslehre mit Fokus auf Vertrieb (Nordakademie) ab 01.08.2026

Dual Bachelorstudium Business Administration (B.A.) – Your Path to Regional Sales Leadership

Start your professional journey while you study! In this dual program you combine a three‑year Bachelor of Business Administration with hands‑on experience in a regional retail environment. After successfully completing the degree, you will be prepared to step into a leadership role as Regional Sales Manager, overseeing up to seven stores.

What You’ll Do

• Attend university courses covering economics, finance, statistics, tax & accounting, and business law.
• Specialise from the second semester in Personnel Management and Retail Operations .
• Apply theory in real‑world settings during regular practice phases at a regional sales location.
• Support daily store operations, develop sales strategies, and assist with staff coordination.
• Prepare for future leadership tasks by learning how to manage multiple stores and teams.

What We’re Looking For

• Education: Good high‑school diploma (Abitur or Fachabitur).
• Communication: Friendly, contact‑oriented and able to convey ideas clearly.
• Interest: Strong curiosity for business and economic processes.
• Team Spirit: Collaborative mindset and openness to new challenges.
• Motivation: Desire to blend theory with practice and grow into a leadership role.

Working Conditions

• Three‑year dual study program – combine university studies with on‑the‑job training.
• Practical assignments in a regional sales store each semester.
• Full‑time commitment with a 5‑day work week.
• Location: Various regional sites across the country (exact location disclosed during the interview process).
• Electronic time‑tracking system for transparent working hours.

Benefits & Compensation

• Above‑average salary:
  • 1st year: €1,650 brutto per month
  • 2nd year: €1,750 brutto per month
  • 3rd year: €1,950 brutto per month
• Travel allowance for commuting.
• Holiday pay and full Christmas bonus.
• Employer covers all tuition fees and provides further training at the company’s academy.
• Strong prospects for permanent placement as Regional Sales Manager (m/w/d) or the option to pursue a Master’s degree.
• Dynamic, high‑performance team environment with “Team Power” culture.
• 30 vacation days per year.
• Discounts for fitness studios and an exclusive discount portal for online shops.

Opportunities for Growth

Upon graduation, high‑performing participants are offered a direct transition into a Regional Sales Manager position, responsible for multiple stores and staff. Additionally, the employer supports further academic advancement, such as a Master’s program, to deepen your expertise and accelerate your career.