Visual Merchandising & Commercial Lead, Sales Market DE (m/f/d)

Job Description

WHAT YOU’LL DO
As VM & Commercial Lead you are the technical specialist ensuring that all commercial actions are optimized within the overall Brand direction and Sales market VM priorities, always securing an elevated, competitive and convenient customer experience within physical stores.

You will:

• Act as the operational interface across commercial functions, aligning VM execution to the Commercial Plan through regular operational syncs and keeping the Visual Manager informed.
• Embed the VM perspective in weekly commercial planning, integrating VM priorities into market plans and the global VM direction, proposing practical solutions on workload, resources and timing to secure execution and drive salesmanship in stores.
• Lead market‑wide communication by briefing SM, Area and Store teams on weekly priorities, upcoming activities, commercial packages, seasonal focuses and in‑store communication, and by coordinating activation‑plan updates so Areas and Stores can adapt as needed.
• Enable solution‑oriented VM teams, optimising visual and product presentation based on actual stock and store conditions while staying within the Brand Direction.
• Collaborate with Material Leads and cross‑functional partners to secure in‑store materials aligned with the Commercial Plan.
• Drive follow‑up and development in stores with SM VM teams and the HOVM, reviewing VM standards, identifying opportunities and supporting presentation strategies, guideline implementation, activation plans and product‑presentation priorities.
• Institutionalize standards, routines and upskilling in line with the SM VM Agenda, sharing the latest visual standards, seasonal and product‑presentation principles, customer‑group updates and display/material guidance with SM, Area and Store teams to secure visual and commercial excellence.

WHO YOU’LL WORK WITH
You’ll partner closely with the Visual Manager and other VM teams, working with Area and Store management through weekly commercial planning and regular operational syncs. You’ll collaborate cross‑functionally with Merchandising, Marketing and Store Operations, as well as Material Leads, to align activation plans, in‑store communication and materials to the Commercial Plan. You’ll stay close to the shopfloor through store visits, reviewing standards, sharing best practice and supporting teams to optimize product presentation based on stock and local conditions.

WHO YOU ARE
We are looking for people with…

• About 3+ years in senior VM roles
• Good knowledge about physical store identity, updated on latest visual strategies and commercial goals linked to assortment and customer groups
• Proved track record in driving commercial impact and developing visual teams
• Cross- collaboration effectively to achieve results
• Fashion Industry / Visual Merchandising background
• Visual Competences and latest VM Training
• AVM Training

And people who are…

• Expert in prioritization, planning and preparation
• Expert in Visual Merchandising and commercial competence, combining commercial know‑how, visual routines, workload and planning understanding and customer‑experience knowledge
• Advanced in analytical ability, able to act on the selling equation, interpret weekly sales reports and link commercial KPIs to product‑presentation methods across different commercial activities
• Advanced communicators who are effective, clear and influential across functions and levels

WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday and & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra

JOIN US ​
This is a full-time position, based in Berlin or Hamburg. If you think your experience, skills and ambitions fit this position, please send your CV in English as soon as possible.

Due to data privacy policies, we only accept applications via our career page.

We look forward to receiving your application!

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.