Omni Demand Generation Digital Engagement Specialist (f/m/d)

No Relocation Assistance Offered
Job Number #174802 - Hamburg, Hamburg, Germany

 

Entry salary range: 56950 Euro - 70350 Euro gross anually. The salary range is determined by the position’s classification within the company’s compensation system. To this end, the requirements of the position are objectively evaluated, particularly the necessary skills, workload, responsibilities, and working conditions.

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

 

The ODG Digital Engagement Specialist supports the digital transformation of how Hill’s engages with Veterinary professionals across the North Europe Hub (Germany, Austria, Switzerland, Denmark, Sweden, Norway, Finland). This role focuses on executing digital programs to build preference, recommendation, and advocacy for Hill’s among veterinary professionals—ranging from clinic owners and vets to nurses and support staff. The Specialist assists in managing the Hub’s Digital Ecosystem and executing integrated digital marketing and education programs, helping to translate complex nutritional science into credible, practical, and compelling digital content.

 

Responsibilities include the following but not limited to:

• Professional Ecosystem Support: Support the optimization and management of the Hub's professional digital platforms and tools. Champion the usage of highly specific digital touchpoints including Hill’s Vet portal, Quick Reco, Facebook Professional, and professional blogs

• Scientific Education & Webinars: Support the planning and delivery of digital scientific education programs (such as webinars, virtual events, and online courses) in tight collaboration with the Professional Veterinary Affairs (PVA) department

• B2B CRM & Marketing Automation: Execute CRM, segmentation, and marketing automation journeys specifically tailored for vets, nurses, and clinics. Assist in managing the professional database, building email workflows, and ensuring high-quality 1st-party data collection

• In-Clinic Digital Integration: Support initiatives that build vet advocacy and recommendation by linking offline/in-clinic activities (such as virtual calls, consulting, and field force automation) with seamless digital follow-up

• Cross-Functional Execution: Work with the Digital Engagement team and other cross-functional partners to connect professional recommendation programs with consumer activations (managed by the IBE team), ensuring a seamless path from vet recommendation to pet parent action. Use analytics to track professional engagement and support the optimization of campaign effectiveness

Required Qualifications:

• Bachelor's degree in Marketing, Digital Technologies, Business, or a related field.

• 2-3+ years of experience in Digital Marketing roles

• Excellent oral and written communication skills

• Fluency in English (written and oral)

Preferred Qualifications:

• B2B experience within a structured pharmaceutical, healthcare, or pet care company

• Prior experience collaborating directly with Veterinary Affairs, Medical Affairs, or specialized B2B Field Sales teams.

• Experience with and understanding of the Profession as a recommendation and selling channel 1

• Strong understanding of Profession as a recommendation and selling channel

• Experience with 1P Data/CRM orchestration

• Strong tech-fluency and experience using AI-powered tools for content generation and media analytics.

• Able to communicate in one of the cluster languages.

• Demonstrated experience supporting professional websites, B2B CRM, and digital educational applications

Skills and Competencies:

• B2B/Professional Digital Expertise: Familiarity with digital engagement targeted at healthcare professionals, including CRM/database marketing, professional search, eLearning, and medical recommendation tools.

• Scientific Translation: Ability to plan, develop, and localize professional content and assets while maintaining the highest scientific, regulatory, and ethical standards.

• Platform Proficiency: Working knowledge of professional CRM and workflow builder tools (e.g., Salesforce Marketing Cloud/SFMC), field force automation tools, and webinar/virtual event platforms.

• Analytical & Data-Driven Mindset: Ability to turn complex media and engagement data into actionable insights to support the optimization of professional spending and resource allocation.

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid