(Senior) Influencer Marketing Manager (f/m/x)

Your mission

We’re looking for an Influencer Marketing Manager (f/m/x) to join our marketing team! In this role, you’ll play a key role in shaping how our apps connect with audiences across social channels. You’ll be at the forefront of influencer campaigns, collaborating with internal teams and external partners, and you will take ownership of campaigns across platforms like TikTok and Instagram, using your hands-on experience to maximize engagement and achieve measurable business outcomes.

In this role you will:

• Take full ownership of high-budget influencer marketing campaigns, planning and executing strategies that turn business objectives into measurable, high-impact results.
• Collaborate closely with sales, product, support, and marketing teams to align priorities, share insights, and drive measurable outcomes across all channels.
• Monitor, analyze, and optimize campaign performance using data-driven insights to continuously improve ROI and effectiveness.
• Lead growth across paid channels like Meta and Google while expanding organic presence on Facebook, Instagram, and Snapchat through strategic content planning and creative collaboration.
• Build and manage relationships with agencies and creators, identifying opportunities and negotiating partnerships that maximize impact.
• Plan and coordinate multi-market campaigns, including TV and digital activations, ensuring consistent messaging and seamless execution.
• Innovate and scale influencer marketing efforts by testing new approaches, expanding the creator network, and delivering high-efficiency, high-impact campaigns.

Beyond your operational responsibilities, you will also embody and champion our core values every day:

• Elevate Together – Collaboration is our strength. We support each other, embrace diversity, and grow as a team.
• Xray Transparency – Open communication builds trust and strong relationships. We value honesty, inclusion, and accountability.
• Master Feedback – We challenge and support each other through honest, caring feedback.
• Own the Outcome – We take ownership, move fast, and turn ideas into results.
• Xcute Smart – Keep it simple, act pragmatically, and focus on what truly matters.

Your profile

• You hold a bachelor’s or master’s degree in Marketing, Communications, or a related field.
• You bring 5+years of hands-on experience in influencer marketing, performance marketing, or a closely related discipline.
• You have strong negotiation skills with experience securing favorable terms and building lasting influencer partnerships.
• You have deep expertise in influencer marketing and a strong understanding of social media platforms, creator ecosystems, and emerging trends.
• You communicate clearly and persuasively with both internal stakeholders and external partners, and thrive in cross-functional collaboration.
• You take ownership, work proactively, and are comfortable leading initiatives in a fast-paced, dynamic environment.
• You have strong analytical and strategic skills, are highly confident working with Excel or Google Sheets, and use data to drive decisions and optimize campaigns.
• You are passionate about building impactful creator partnerships, connecting brands with audiences in authentic ways, and driving measurable business results through influencer and performance marketing.
• You are fluent in German and English - this is a must.

If you’re nodding along while reading this, that’s a good sign. Apply with your CV in English we’re excited to meet you!

Why us?

• Work-Life Balance: 30 days of paid vacation.
• Commuter Benefits: Public transportation tickets provided.
• Professional Development: Annual education budget of €1,500.
• Workation Opportunities: Combine work and vacation annually.
• Wellpass: Access to over 7,000 gyms and spas in Germany through Wellpass.
• Catering: Monthly team lunches, daily fruits, vegetables, and a variety of beverages.
• Flexibility: Flexible working hours and hybrid work model.
• Corporate Benefits: Exclusive discounts for major brands and platforms.
• Diversity: Join an international team with diverse cultural backgrounds.
• Fun and Games: Socializing area for relaxing activities during the workday.

Please note: this is not a remote only position, we offer you a flexible hybrid model here in Hamburg, Germany - working from home on Mondays & Fridays, coming to the office on Tuesday, Wednesday & Thursday! :)