Associate CRM Manager (Marketing)

Your Job

We are looking for a CRM Manager to own and evolve our player relationship strategies across browser and mobile platforms. You will be responsible for designing, executing, and optimizing lifecycle, retention, and monetization campaigns using CRM channels such as email, in-game messaging, push notifications, and web/mobile messaging.

This role sits at the intersection of marketing, data, and live game operations, with a strong focus on improving player engagement, retention, and lifetime value.

Responsibilities

• Develop and execute CRM and lifecycle strategies across browser and mobile games
• Plan, create, and optimize segmented player communication campaigns (email, push notifications, in-game messages, web/mobile inbox)
• Own player journeys from onboarding to reactivation and long-term retention
• Design and manage event-based and automated campaigns tied to game updates, live events, promotions, and sales
• Collaborate closely with Game Design, Live Ops, Product, and BI teams
• Define CRM KPIs (retention, conversion, ARPU, LTV, churn) and continuously optimize performance
• Generate regular reports on campaign performance, open rates, click-through rates, and conversions
• Analyze customer behavior and trends to identify improvement opportunities
• Run A/B tests on messaging, timing, offers, and player segmentation
• Ensure consistent tone of voice and player-centric communication
• Maintain and improve CRM tooling, workflows, and best practices
• Ensure compliance with GDPR and data privacy regulations

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or retention marketing, ideally in games, digital entertainment, or mobile apps
• Experience working with browser and mobile platforms
• Strong understanding of free-to-play business models and player behavior
• Experience with CRM tools (e.g. Salesforce)
• Solid analytical skills and experience working with player data and dashboards (e.g. Tableau)
• Ability to translate data insights into actionable campaigns
• Strong communication and stakeholder management skills
• Fluent in English (additional languages are a plus)

Benefits

• Work in an exciting industry: Join a company at the heart of the gaming world — a creative, passionate environment that’s as fun and dynamic as the games we help bring to life.
• Hybrid/Remote model & flexibility: Flexible working hours and the option to work in a hybrid setup or fully remote within Germany.
• Visa & Relocation support: Assistance with visa processes and relocation if you're moving to Germany.
• Time to recharge: 30 days of vacation annually to rest, travel, or catch up on your favorite games.
• Fitness perks: Access a wide range of gyms, swimming pools, and wellness facilities across Germany with a subsidized E-GYM Wellpass membership.
• Team culture: Regular company events, celebrations, and social gatherings.
• Learning & development: An annual education budget for all employees to support continuous learning and skill-building.
• Public transport: Subsidized Deutschlandticket to get you around Hamburg, or wherever else you need to go.

Please note

Please note that we only accept applications via our career page. Applications via e-mail will not be considered. Thank you!

About us

With over 410 million registered players and over 50 games, Bigpoint is one of the leading developers and publishers of free to play games in the world. Being part of the Yoozoo group, we believe that everybody should be able to play great games and, with an uncompromising focus on quality, strive to push the boundaries of gaming, exceeding our players expectations with fun, accessible and innovative content.