Senior Product Marketing Manager (f/m/d)

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale.

As our first Senior Product Marketing Manager (f/m/d) for Catapult Analytics , you will drive the go-to-market motion from the ground up: translating complex product capabilities into compelling narratives that resonate with buyers, drive pipeline, and fuel adoption.

While embedded in Front Row's central European Marketing team, you will focus on Catapult, building this discipline for the business, working cross-functionally with Product, Sales, Customer Success and Marketing to position Catapult as the go-to analytics platform in our target market.

The position is full-time and located in Hamburg.

Responsibilities

Positioning & Messaging

• You develop and own the core positioning framework, value propositions, and messaging hierarchy for Catapult Analytics across all customer segments and personas.

• You turn technical capabilities into clear, benefit-driven stories for buyers at every funnel stage.

Go-to-Market Execution

• You lead GTM strategy and execution for new feature launches and major releases, from planning to roll-out and measuring impact.

• You partner with Product Management, feeding market and customer insights into the roadmap.

• You own competitive research (win/loss analysis, teardowns, and market monitoring) and monitor market trends to keep positioning ahead of the curve.

Sales & Customer Success Enablement

• You're the storytelling partner for Sales and Customer Success, equipping them to sell Catapult's value with confidence at every stage of the customer journey.

• You run regular enablement sessions on positioning, competitive differentiation, and new product capabilities, and act as the go-to resource for deals where competitive positioning plays a key role.

Customer & Market Insights

• You conduct buyer and win/loss research to sharpen the ICP (Ideal Customer Profile) and maintain persona profiles that guide product and marketing.

• You work with Customer Success to spot expansion and advocacy opportunities.

Collaboration with Marketing

• You report to and closely collaborate with the central European marketing function, which provides supporting marketing staff and execution capacity.

• You act as the product marketing authority within the central marketing organization, briefing colleagues so every campaign and piece of content reflects accurate positioning.

Metrics & Reporting

• You define and track PMM KPIs (win rates, sales cycle length, message resonance, content usage, launch success) and report impact to leadership.

What Success Looks Like

A successful PMM at Catapult Analytics is someone who drives how our product is understood — both internally and in the market. Success means that Sales and Customer Success teams speak about Catapult with clarity and confidence, consistently using a narrative that resonates with buyers and reflects real product value. It means the market knows who we are and why we're different.

Ultimately, a successful PMM in this role moves the needle on business outcomes, meaning higher win rates, shorter sales cycles, stronger retention, through the power of positioning, and not through volume of output. This person builds a product marketing foundation that scales with the company and is seen as a strategic partner, not a support function.

Requirements

• You bring at least 3–5 years of product marketing experience, mostly in B2B SaaS, and have taken SaaS products or features to market, from strategy through execution.

• You're comfortable working as an early-stage or "first PMM," building processes from scratch.

• You've worked cross-functionally with Sales, Product, and Customer Success.

• You communicate exceptionally well in German and English - equally sharp writing a one-pager or presenting to the C-suite.

• You're analytical, using data to guide decisions and measure impact.

• You have deep expertise in competitive research and win/loss analysis.

• You're proficient with common PMM tools (e.g., Salesforce, HubSpot, Klue, Crayon, Gong, or similar).

• You have a builder mentality and feel energized by creating things that don't exist yet.

• You're highly collaborative and thrive on influence over authority.

• You're customer-obsessed, always starting from the buyer's perspective.

• You handle ambiguity well and prioritize ruthlessly.

• You take ownership and drive projects to completion.

Benefits

Your development

• Diverse projects across established German brands and fast-moving digital pure players

• Full responsibility for your own projects and room to grow professionally

• Unlimited learning budget and Gallup StrengthsFinder to support your development

Your environment

• A diverse, international team with more than 30 nationalities

• Close collaboration with clients on equal footing and a straightforward, no-nonsense mindset

• A modern office in the heart of Hamburg

• Regular after-work events and team retreats

Your flexibility

• Flexible working hours and remote work options

• 20 to 40 vacation days

• One week per year to work from abroad at our Sunshine Office

Your wellbeing and perks

• Mental wellbeing support through OpenUp

• Lunch allowance

• EGYM Wellpass

• Bike leasing, pension plan, and subsidy of the "Deutschland Ticket"